The Holiday Video That Gets Remembered Long After the Season Ends
Most year-end greetings are templates with a name swapped in — and prospects can feel the difference instantly. A short, genuine personal video that references a real moment from your shared year, acknowledges what the person has accomplished, and wishes them well without an obvious Q1 hook is so rare it is genuinely memorable. This script turns a seasonal courtesy into a relationship asset.
When to use this script
Send between December 15th and December 22nd for maximum visibility before the holiday blackout. Works equally well for key accounts, warm prospects who have gone quiet, and valued customers you want to stay top of mind with heading into a new year.
What does the Holiday / Year-end Greeting script look like?
Hey {{contact_name}}, {{sender_name}} here — just wanted to take a minute to send you a personal note as the year winds down.
It has been a busy year for {{company_name}} from everything I have seen — {{company_achievement_or_context}} stood out to me. On our side, {{sender_year_reflection}}. I genuinely value the conversations we have had this year, and regardless of what the next chapter looks like for us, I appreciate the time and thoughtfulness you have always brought to them.
Wishing you and the {{company_name}} team a restful {{holiday_or_period}} — I hope you get some time to actually unplug. Looking forward to {{new_year_anticipation}} in {{next_year}}, {{contact_name}}. Take care.
How can I make the Holiday / Year-end Greeting script work better?
Reference Something Real and Specific
The difference between a memorable holiday video and a forgettable one is specificity. Mentioning something real about the contact's year — a company milestone, a product launch, something they shared in a past conversation — signals that you actually pay attention. Generic well-wishes feel like a bulk send because they are.
Do Not Include a Sales Pitch or Q1 Hook
The moment a holiday video pivots to 'speaking of which, we have a Q1 promotion' it loses all its goodwill equity. Keep the entire video warm, personal, and pitch-free. The relationship value you build with a genuine seasonal touch is worth far more than any promotional message you could attach to it.
Record in a Relaxed, Casual Setting
A holiday video that looks like it was recorded in a standard office setting is incongruent with the seasonal warmth you are trying to convey. Record in a setting that feels slightly more personal — by a window, in a comfortable space. A genuine smile and a slower, warmer pace of delivery matters more than production quality.
What are the variations of the Holiday / Year-end Greeting script?
The Year-in-Review Version
For close contacts where you have had a meaningful working relationship throughout the year and want to acknowledge shared progress.
The Prospect Re-engagement Version
For prospects who went cold in Q3 or Q4 and you want to re-open naturally in Q1 without an awkward pitch.
The Team Acknowledgment Version
When sending to a contact at a company that had a notably difficult or high-pressure year.
What performance can I expect from this script?
Frequently asked questions
What holidays should I reference in the video?
Keep the language inclusive — 'the holiday season,' 'the break,' or 'the end of the year' works for everyone. Avoid assuming a specific holiday unless you know your contact's background well. Inclusive language is both more respectful and eliminates the risk of an awkward misstep.
How long should a holiday greeting video be?
30 to 45 seconds is the right length. This is a personal touch, not a presentation. Longer videos start to feel like they are building to a sales pitch. Short and genuinely warm beats long and comprehensive every time.
Should I send a holiday video to every contact or just key ones?
For high-value accounts and warm prospects, a personalized video is worth the investment. For broader segments, a personalized-feeling video generated by AI at scale — where each one references specific details about the recipient — gives you the best of both worlds without recording hundreds of videos.
What if I have never had a meaningful interaction with this contact?
A holiday video to a contact you have never met or spoken with reads as insincere marketing, not genuine goodwill. Reserve holiday videos for contacts with whom you have a real relationship — or at minimum, a genuine prior conversation. For cold contacts, a standard seasonal email is more appropriate.
Is there a best time of day to send holiday greeting videos?
Mid-morning on a weekday between December 15th and 20th tends to perform best, before the holiday week rush and inbox blackout begins. Avoid sending on December 23rd or 24th when most professionals have mentally checked out and the video will sit unread until January.
More templates
Send a Memorable Personal Holiday Video to Every Key Contact
Outvid generates a unique AI video for every contact — so you can send genuine, personalized holiday greetings to your entire relationship network without recording each one from scratch.