Outreach guides & playbooks
Step-by-step guides for AI video outreach, cold email, sales cadences, and recruiting video to passive candidates.
How to Set Up AI Video Outreach
AI video outreach lets you deliver a personalized, human video message to every prospect without recording hundreds of i...
How to Write Cold Outreach Scripts
The script is the single biggest lever in cold outreach performance. A compelling 40-second script beats a polished prod...
How to Improve Email Deliverability
If your emails are landing in spam, no script or personalization will save your campaign. Deliverability is the infrastr...
How to Build a Prospect List
A great outreach campaign built on a poor prospect list will fail. A mediocre campaign built on a highly targeted list w...
How to Create Your AI Clone
Your On-camera Persona is the foundation of every video you send. A well-built clone looks natural, sounds like you, and...
How to Personalize Outreach at Scale
Personalization is the reason prospects reply. But manually researching and customizing a message for each of 500 prospe...
How to Measure Video Outreach ROI
Video outreach generates more engagement than plain text email, but engagement doesn't pay the bills — pipeline does. Th...
How to Build a Multi-Channel Sales Cadence
Most prospects don't reply to the first outreach touch — or the second. A multi-channel cadence increases your chances o...
How to Warm Up Your Email Domain
A new email domain with no sending history looks like a spam source to email providers. Warming it up properly is the pr...
How to Write Follow-Up Sequences
Most of your meetings will come from follow-up, not your first email. Yet most reps write weak follow-ups or give up too...
How to Handle Sales Objections with Video
Every sales rep faces the same objections: not interested, no budget, send me information. The medium through which you ...
How to Optimize Your Meeting Booking Rate
Getting a reply is not the same as getting a meeting. The gap between 'interested' and 'booked' is where most pipeline l...
How to Use Intent Signals for Outreach
Reaching a prospect on the day they're actively researching solutions in your category converts at higher conversion rat...
How to Build an Outbound Sales Playbook
An outbound playbook is the difference between a team of reps improvising in isolation and a team executing a coordinate...
How to Bridge LinkedIn to Email Outreach
LinkedIn is where conversations start. Email is where meetings get booked. The reps who master the transition between th...
How to Reduce Sales Cycle Length
A long sales cycle drains pipeline, ties up rep time, and lets competitors creep in. The good news is that most delays a...
How to Improve Demo-to-Close Rate
Running more demos is not the answer if too few of them convert. A low demo-to-close rate usually signals problems with ...
How to Set Up CRM for Outreach
A CRM that is not configured for outreach is just an expensive contact database. The difference between a CRM that drive...
How to Scale Founder-Led Sales
Almost every B2B startup closes its first ten to thirty customers through founder-led sales — and that is exactly how it...
How to Hire and Ramp SDRs
A well-hired SDR who ramps poorly costs you six months of pipeline and a significant portion of their OTE. Most early ra...
How to Build Competitive Battle Cards
Most competitive battle cards are either too long to read in a live sales call or too vague to be useful when a prospect...
How to Use Video in LinkedIn Outreach
LinkedIn inboxes are flooded with identical connection requests and copy-paste InMails. A personalized video message sta...
How to Measure Sales Team Productivity
Most sales teams track revenue and quota attainment but ignore the upstream activity metrics that predict those outcomes...
How to Create Customer Onboarding Videos
The first 30 days after a customer signs are when churn risk is highest — and most companies spend those days sending ge...
How to Build a Territory Plan
A territory plan defines who your reps will sell to, how the market is divided, and how quota is allocated to ensure eve...
How to Use Intent Data for Prospecting
Cold outreach to accounts that are not in a buying cycle is an uphill battle. Intent data changes the equation by surfac...
How to Automate Sales Reporting
Manual sales reporting is one of the biggest hidden time drains in most sales organizations — reps spend hours pulling d...
How to Build an ABM Video Outreach Strategy
Account-based marketing demands a level of personalization that generic cold email simply cannot deliver. AI video outre...
How to Transition from Cold Calling to Video Outreach
Cold calling still works, but connect rates have dropped sharply as prospects screen unknown numbers and rely on voicema...
How to Build Sales Email Templates That Get Replies
Most cold email templates fail not because email is dead, but because the templates themselves are self-centered, generi...
How to A/B Test Outreach Campaigns
Most outreach teams make decisions based on gut feel rather than data — they change subject lines, scripts, and CTAs sim...
How to Use AI for Prospect Research
Manual prospect research is one of the most time-consuming parts of outbound sales — a thorough research session on a si...
How to Set Up Email Authentication for Cold Outreach
Poor email deliverability is the silent killer of outreach campaigns — you can write a perfect email and it still ends u...
How to Create Video Sales Letters
A video sales letter combines the emotional impact of face-to-face communication with the scalability of written outreac...
How to Build a Referral Program for B2B Sales
Referred prospects close faster, churn less, and cost significantly less to acquire than outbound-sourced leads. Yet mos...
How to Optimize Sales Cadence Timing
Sending the right message at the wrong time is nearly as bad as sending the wrong message entirely. Cadence timing — whe...
How to Use Social Selling on LinkedIn
Social selling on LinkedIn is not about blasting connection requests and pitching in your first message — it is about bu...
How to Handle Pricing Objections in B2B Sales
Price objections are the most common form of resistance in B2B sales, but most of them are not really about price. They ...
How to Build Champion Relationships in B2B Sales
In complex B2B sales, the technical quality of your solution matters far less than having a credible internal champion w...
How to Create Mutual Action Plans
A mutual action plan (MAP) is a shared document that maps out every step required to take a deal from current stage to s...
Video Outreach to Passive Candidates
Passive candidates — the people who aren't actively job hunting — are the hardest to reach and the most valuable to hire...
Recruitment Video Scripts — Examples & Templates
Most recruiting video fails because the script is just a longer InMail read aloud — the same generic structure, now with...
Video vs LinkedIn InMail for Recruiters
Every recruiter has wondered whether the InMail budget would be better spent elsewhere. This guide compares LinkedIn InM...
Frequently asked questions
Are these guides free?
Yes, every guide is completely free to read. They're written by the Outvid team to help sales professionals improve their outreach, whether or not they use our platform.
Who are these sales guides written for?
They're written for SDRs, AEs, sales managers, and founders who want practical, actionable advice on modern outreach techniques — from cold email to AI video prospecting.
How often are guides updated?
We update guides regularly as best practices evolve. Each guide reflects the latest data on what's working in outbound sales and AI-powered outreach.
Can I implement these strategies without Outvid?
Absolutely. The guides cover universal sales principles. Where relevant, we show how Outvid can accelerate the strategy, but every technique works on its own.
Ready to put these guides into practice?
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