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Script Templates

Video outreach scripts that book meetings

Proven script templates for every outreach scenario. Copy, customize with your prospect details, and let your AI clone deliver.

Cold Outreach

Cold First Touch

Most cold outreach fails in the first three seconds. This script template is engineered to hook attention immediately, d...

SDRs prospecting into new accounts with no prior contactAEs opening enterprise accounts after ICP targetingFounders doing direct outbound to early-adopter prospects
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Post-Demo

Demo Follow-up

The 24 hours after a demo are when deals either accelerate or stall. A personalized video recap — referencing the specif...

AEs following up after a discovery call or live demoSDRs bridging from a connect call to a formal AE demoSales engineers recapping technical deep-dives for a champion
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Trigger-Based Outreach

Post-Funding Outreach

A funding announcement is one of the most powerful sales triggers in B2B. Companies that just raised are actively spendi...

SDRs and AEs targeting high-growth startups as an ICPFounders doing founder-led sales into the startup ecosystemRevenue leaders at companies serving the venture-backed market
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Trigger-Based Outreach

Job Change Congratulations

A new executive in role has 90 days to prove their impact. They are actively looking for solutions that help them win fa...

AEs targeting VP-level and director-level buyers who recently changed companiesSDRs using LinkedIn Sales Navigator job-change alerts as triggersCustomer success managers reaching out when a champion moves to a new company
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Competitive Sales

Competitor Displacement

Displacing an incumbent vendor requires a different approach than a greenfield sale. Prospects already have a solution —...

AEs pursuing accounts where a named competitor is the incumbentSDRs targeting G2 or Capterra reviewers who rated a competitor poorlyCompetitive intelligence teams running displacement campaigns at scale
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Event Outreach

Event Follow-up

You met dozens of people at the conference. So did every other vendor. Most follow-ups are generic — 'Great meeting you ...

Sales reps and AEs following up after booth conversations at industry conferencesFounders and executives following up after speaking slots or panel discussionsSDRs following up with prospects who attended a hosted webinar or virtual event
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Inbound Sales

Inbound Lead Response

Inbound leads are 8 times more likely to convert when you respond within 5 minutes. A personalized video response — one ...

SDRs responding to marketing-qualified leads (MQLs) from website formsAEs accelerating product-led growth (PLG) sign-ups into sales conversationsFounders doing high-touch sales follow-up on every inbound trial activation
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Pipeline Revival

Re-engagement

Your CRM is full of deals that stalled, prospects who went dark, and leads you meant to follow up on months ago. Most of...

AEs working aged pipeline where deals stalled after a demo or proposalSDRs running dormant lead reactivation campaigns from stale CRM dataSales managers looking to flush or revive pipeline ahead of quarter-end
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Warm Outreach

Referral Introduction

A referral from a mutual connection is the most powerful entry point in B2B sales. But a generic 'my friend told me to r...

AEs and founders doing relationship-led sales through customer referral programsSDRs leveraging LinkedIn mutual connections for warm outreach at scaleExecutives using board and investor network introductions to open enterprise accounts
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Customer Expansion

Upsell / Cross-sell

Expanding existing accounts is the most cost-efficient growth lever in B2B SaaS. Customers who trust you and have seen r...

Account executives managing existing customer portfolios for expansion revenueCustomer success managers identifying upsell opportunities during QBRsSales development reps running cross-sell campaigns to adjacent teams within a customer account
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Final Touchpoint

Breakup Email

The breakup email is counterintuitive: by giving a prospect permission to say no, you dramatically increase the chance t...

SDRs closing out non-responsive prospects at the end of a sequence cadenceAEs clearing stalled opportunities from pipeline before quarter-endSales managers running systematic pipeline hygiene on aged, unresponsive leads
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Social Proof

Case Study Share

Nothing is more persuasive than a specific result achieved by a company that looks exactly like your prospect's company....

SDRs opening new accounts with social proof from peer companies in the same verticalAEs using customer success stories to advance stalled deals at the proof-of-concept stageMarketing and sales teams running account-based campaigns in specific industry verticals
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Deal Advancement

Pricing Follow-up

The moment you send pricing is one of the most fragile points in any deal. Prospects go quiet, compare alternatives, and...

AEs following up after sending a formal proposal or pricing documentFounders doing founder-led sales who need to justify premium pricing personallySales engineers who presented a solution and pricing to a technical evaluation team
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Product Outreach

Product Launch Announcement

A product launch or new feature release is one of the best excuses to reach out to cold prospects, re-engage dormant lea...

Product-led sales teams using feature launches to restart dormant pipelineSDRs using product news as a fresh trigger for cold outreach to ICP accountsAEs and CSMs using new features to open upsell or expansion conversations with existing accounts
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Multi-Channel Outreach

LinkedIn to Email Bridge

LinkedIn creates warm signals — profile views, post likes, connection requests, comment interactions — that are far more...

SDRs running LinkedIn + email multi-channel sequences through Sales NavigatorFounders using LinkedIn content to warm up their ICP before email outreachAEs who engage with prospects on LinkedIn before transitioning to email and demo conversations
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Time-Based Outreach

Seasonal / EOQ Outreach

Quarter-end, budget cycles, and seasonal business patterns create natural urgency that the right outreach can capitalize...

AEs managing aged pipeline prospects ahead of quarter-end quota attainmentSDRs running new business campaigns at the start of a fresh budget quarterAccount managers running renewal or expansion conversations before fiscal year-end
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Enterprise Sales

Multi-threading Introduction

Enterprise deals die when they rely on a single champion. Multi-threading — building relationships with multiple stakeho...

Enterprise AEs managing complex multi-stakeholder buying committeesSales engineers being introduced to a technical evaluation team by a business championAccount executives expanding their contact map beyond a single champion to reduce deal risk
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Business Development

Partnership Proposal

Partnership conversations fail when they lead with 'here is what you can do for us.' This script flips that dynamic — le...

Business development professionals building technology integration partnershipsChannel sales managers recruiting resellers, VARs, or agency partnersFounders building a partner ecosystem for product distribution and co-selling
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Event Marketing

Webinar Invitation

Generic 'join our webinar' email blasts get ignored. A personalized video invitation that explains exactly why this spec...

SDRs inviting ICP prospects to pipeline-building webinar eventsDemand generation teams driving registrations for virtual events and live demosAEs inviting existing prospects in late-stage deals to a relevant product webinar to accelerate decisions
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Customer Retention

Renewal Reminder

Renewals should never be a surprise. But when they arrive without proactive outreach, customers who are not deeply engag...

Customer success managers running proactive renewal management for their book of businessAccount executives managing renewal and expansion conversations for their customer accountsFounders and CEOs doing high-touch renewal calls for key customers in their early customer base
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Social Proof Outreach

Social Proof / Testimonial Video

Prospects are bombarded with claims. A video that opens with a real customer result from a company they recognize cuts t...

AEs targeting mid-market accounts in verticals where you have named winsSDRs following up after a content download or webinar attendanceCSMs expanding into new teams within an existing customer organization
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Territory Introduction

New Territory Introduction

Taking over a new territory means winning trust with dozens of prospects who have never heard of you. A short, personal ...

AEs ramping on a new enterprise territory with existing account listsSDRs opening a greenfield vertical for the first timeSales managers re-activating dormant accounts after a team restructure
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Demo Request Response

Product Demo Request Response

Someone just requested a demo — that's the highest-intent signal you'll get. Most reps send a generic calendar confirmat...

AEs confirming inbound demo requests from high-intent prospectsSDRs handing off warm inbound leads to account executivesSales engineers preparing prospects for a technical product walkthrough
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Pre-Meeting Prep

Pre-Meeting Prep Video

The best sales calls are built before anyone joins the video conference. Sending a short prep video 24 hours before a me...

AEs running discovery calls who want prospects to arrive thinking about their painSDRs handing off to AEs who need to transfer context quicklyCustomer success managers preparing QBRs or expansion conversations
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Post-Meeting Follow-Up

Post-Meeting Recap Video

Most deals stall not because of a bad meeting, but because of a mediocre follow-up that fails to maintain momentum. A pe...

AEs recapping discovery or demo calls with multiple stakeholders who need to be alignedSDRs summarizing a qualifying call before handing to a senior AECSMs following up on QBRs or renewal conversations to confirm commitments
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Competitive Intelligence

Competitive Win Story

When a prospect is actively evaluating a competitor, the most persuasive thing you can show them is a win story from som...

AEs pursuing accounts that have publicly named a competitor in a job posting or press mentionSDRs following up with prospects who mentioned a competitor in a reply or social postSales engineers targeting technical evaluators researching competitor solutions on G2 or Capterra
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Budget & ROI

Budget Justification Support

Your champion loves the product — but they still have to sell it internally to finance, procurement, or a CFO who has ne...

AEs working mid-market or enterprise deals where budget approval requires CFO or finance sign-offChampions who want to advocate internally but lack a concise business case documentSDRs helping a prospect build urgency around a Q-end budget allocation decision
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Buying Committee Alignment

Multi-Stakeholder Summary

Enterprise deals die in committee — not because the champion lost faith, but because stakeholders who never attended you...

AEs navigating enterprise deals with 4 or more stakeholders across different functionsSales engineers summarizing a technical evaluation for both technical and business buyersCS leaders managing expansion deals where both the original champion and new stakeholders must align
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Customer Onboarding

Customer Onboarding Welcome

The first 30 days of a customer relationship determine long-term retention. A generic 'welcome to the platform' email lo...

Customer success managers kicking off new accounts after sales handoffFounders personally welcoming their first 100 customers with a human touchSales engineers transitioning a technical buyer into the implementation phase
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Customer Success

QBR Invitation

Quarterly business reviews are where renewals are won or lost — but getting the right executives in the room is half the...

Customer success managers inviting C-suite sponsors to attend quarterly reviewsAccount managers preparing enterprise accounts for contract renewal discussionsSales teams who run mutual success plans and need to demonstrate ROI to retain budget
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Migration & Switching

Migration / Switching Support

The biggest barrier to switching tools is rarely features or pricing — it is fear of disruption. Prospects worry about d...

AEs selling to prospects currently locked into a legacy platform or long-term contractSales engineers addressing technical migration concerns from IT or engineering stakeholdersSDRs targeting companies whose job postings or review activity signal frustration with a current tool
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Post-Purchase Delight

Thank You for Purchase

Buyer's remorse peaks in the 24 hours after a purchase. A quick, genuine, personalized thank-you video from a real perso...

Founders personally thanking early customers to build a loyal founding cohortSales reps closing deals who want to set the relationship tone before handing to CSE-commerce or PLG companies converting high-value trial-to-paid conversions
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Insight-Led Outreach

Industry Trend Alert

The best salespeople are trusted advisors, not feature catalogues. An industry trend alert video gives you a genuine, no...

SDRs building long-term pipeline in a vertical where they are developing domain expertiseAEs nurturing prospects who are aware of the product but not yet actively evaluatingFounders prospecting into a specific niche where they have genuine insight to share
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Event & Speaking Outreach

Speaking / Panel Invitation

Inviting a prospect or industry leader to speak at your event, podcast, or panel is one of the highest-value relationshi...

Event marketers recruiting high-profile speakers who receive hundreds of generic speaking requestsDemand generation teams building an industry event as a pipeline-generation motionSDRs using speaking opportunities as an account-based opening move with senior executives
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Partnership Outreach

Co-Marketing Proposal

Co-marketing proposals get ignored at inbox scale. Most are either too vague ('let's do something together') or too one-...

Marketing leaders at B2B SaaS companies looking to grow pipeline through partner channelsDemand generation managers with a specific ICP they can offer access to via a content swapBusiness development reps running a partner ecosystem strategy at scale
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Deal Advancement

Mutual Action Plan Share

A mutual action plan shared as a wall of text gets ignored. This script wraps your MAP in a 60-second video walkthrough ...

AEs managing complex multi-stakeholder enterprise dealsSales engineers handing off technical evaluations to commercial closeSDRs passing a warm opportunity to an AE with a clear path forward
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Deal Advancement

POC / Pilot Proposal

A proof of concept is where many deals quietly die — not because the product fails, but because the pilot is never clear...

AEs managing technical evaluations with engineering or IT stakeholdersSales engineers proposing a structured pilot after a successful demoFounders selling into risk-averse enterprise buyers who need proof before budget approval
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Deal Protection

Champion Change Notification

Losing your champion mid-deal is one of the most dangerous moments in any sales cycle. This script template helps you ra...

AEs managing active enterprise opportunities where a champion has departedCSMs protecting renewals when the main point of contact changes accountsSDRs re-opening stalled deals after a key contact changes companies
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Executive Selling

Board Deck / Executive Summary Share

Most deals stall at the board or C-suite stage not because the business case is weak, but because your champion does not...

AEs supporting champions who need to present to C-suite or board for final approvalSales engineers packaging a technical business case for non-technical executivesFounders selling into companies where the economic buyer is several layers above the champion
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Cold Outreach

Cold Call Follow-up

Most cold calls end with 'send me something' — and most follow-up emails get ignored. This script converts that vague co...

SDRs following up on cold calls where the prospect said 'send me something'AEs following up after a cold call that surfaced a genuine pain pointFounders closing the loop on a warm inbound call that did not immediately convert to a meeting
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Meeting Recovery

Meeting No-show Follow-up

A meeting no-show happens to everyone — what separates top reps is how they handle the follow-up. This script template t...

SDRs recovering discovery calls where the prospect no-showedAEs rescuing demo or evaluation calls that were missed without noticeCSMs recovering scheduled QBRs or renewal conversations that the customer missed
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Trial Conversion

Trial Expiring Reminder

The final days of a free trial are your highest-leverage conversion window — and most SaaS companies waste it with a gen...

SaaS founders personally following up with high-value trial usersAccount executives at product-led growth companies supporting trial-to-paid conversionCustomer success managers converting active trials into annual contracts
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Account Growth

Contract Expansion Proposal

The best expansion conversations do not feel like sales calls — they feel like a natural continuation of a successful pa...

CSMs identifying expansion signals during quarterly business reviewsAEs pursuing upsell opportunities within their existing book of businessAccount managers at SaaS companies where usage-based expansion is a growth lever
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Customer Success

Customer Feedback Request

Generic survey emails get ignored. A personal video from a real human being — explaining exactly why feedback matters an...

CSMs gathering structured feedback before a product roadmap planning cycleFounders conducting hands-on customer discovery for product decisionsAccount managers collecting NPS or CSAT input from key accounts ahead of renewal
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Value-Add Outreach

Industry Report Share

Sharing a report link is forgettable. Sharing a report with a 45-second video that says 'here are the three findings tha...

SDRs adding value-add touches in a multi-step outbound sequenceAEs re-engaging cold prospects with a non-pitch, insight-led approachCSMs proactively sharing market intelligence with key accounts to strengthen the relationship
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Relationship Building

Holiday / Year-end Greeting

Most year-end greetings are templates with a name swapped in — and prospects can feel the difference instantly. A short,...

AEs maintaining relationships with prospects across a long enterprise sales cycleCSMs strengthening bonds with key customer contacts before renewal seasonFounders personally acknowledging their most important champions and early customers
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Customer Success

Feature Request Status Update

Feature request updates are one of the most underutilized retention tools in SaaS. A customer who submitted a request si...

CSMs closing the loop on customer-submitted feature requests across active accountsProduct managers communicating roadmap decisions back to the customers who influenced themFounders personally acknowledging early customers who helped shape the product direction
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Pipeline Generation

Asking for a Referral

Most referral asks fail not because the customer does not want to help, but because the ask is too vague to act on. 'Do ...

Founders building early pipeline through customer-led growthAEs activating champion networks after a successful deploymentCSMs systematically building referral pipeline from their book of business
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Executive Selling

Executive Sponsor Introduction

An executive sponsor introduction is one of the highest-value plays in enterprise sales and customer success — and it al...

AEs facilitating executive sponsor alignment meetings in complex enterprise dealsCSMs introducing a VP or C-suite executive to a strategic customer accountFounders personally reaching out to the economic buyer at a high-priority prospect
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Pipeline Recovery

Win-back (Lost Deal Re-engagement)

A lost deal is not a dead deal — most closed-lost opportunities re-open within 12 to 18 months when the circumstances th...

AEs re-engaging accounts that were lost to a competitor or 'no decision' 6–18 months agoSDRs running win-back sequences against a curated list of qualified closed-lost dealsFounders personally re-engaging early prospects who declined when the product was less mature
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Frequently asked questions

Are these script templates free to use?

Yes. Every template is free to copy and customise. Use them as-is or adapt the structure and tone to match your brand and prospects.

How do I personalize a script template?

Replace the placeholder fields with your prospect's name, company, and pain points. Outvid can also auto-personalise scripts using prospect research data when you run a campaign.

What makes a good video outreach script?

The best scripts are short (under 60 seconds), lead with a relevant pain point, mention something specific about the prospect, and end with a clear call to action.

Can Outvid generate scripts automatically?

Yes. When you create a campaign, Outvid's AI writes a personalised script for each prospect based on their role, company, and industry — then your AI clone delivers it on video.

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